Tuesday 11 August 2015

5 Non-monetary Reasons to Love Crowdfunding




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Adventures in Writing and Entrepreneurship 




After successfully completing a crowdfund last year to publish Solomon's Secrets, when I was asked to join the organising committee for Bristol Festival of Literature this year and we talked about how we would finance such a monumental project to host a fantastic city wide event; crowdfunding was my first thought.

But crowdfunding is not just about money - there are plenty of other reasons to consider it to boost your business.

Here are 5 non-monetary things I love about Crowdfunding:
  1. Building Community. You can mobilse the support of your fan base and give them a hook to share with their networks
  2. Social Proof. It’s a very public way of showing that people support what you are trying to achieve
  3. Marketing Platform. It’s a great excuse to embark on a sustained marketing campaign to raise awareness.
  4. Newsworthy. A crowdfund is a newsworthy activity and makes better editorial copy than an advertisement
  5. Telling Your Story. People don’t just buy people, they buy stories. A crowdfund campaign can provide a great platform to share your story and engage people
Support Bristol Festival of Literature by sharing this link to the crowdfund:
Follow on Twitter: @BristolLitFest
Use the hashtag: #Unputdownable2015

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