Tuesday, 12 July 2016

The Cream Tea Debate



The Great British Cream Tea, there’s nothing more wonderfully summery - with the possible exception of Pims and lemonade, strawberries and cream, Flake 99’s, crust-less cucumber sandwiches and gin and tonic (what a perfect shopping list for a summer garden party!)



For those of you unfamiliar with the tradition, here’s a lovely little article in the Guardian: 


Basically a ‘Cream Tea’ involves a scone, split, then liberally slathered in jam and cream, served with a plenty of tea.

In Devon, the tradition is cream first then jam, in Cornwall it’s jam first then cream. 

I grew up in Somerset and now live in Bristol, so I’m not biased about either county, to me, both Devon and Cornwall have always just meant ‘holidays’. 

As a kid, going through the Somerset border, past the sign saying ‘Welcome to Devon’, I always experienced a giddy sense of glee that I was ‘on holiday’ (I still do!).

So what’s the ‘right way’ to serve the cream tea - cream, first or jam first?

It’s an age old question, one that courts much controversy (almost as much as which way round the loo roll should face).

This is what I’m fuelling my writing with this afternoon:



Note the split test: One scone Devon style, one Cornwall style.

In my case the ingredients are:


  • A fresh scone from the awesome Lidl bakery (it’s not possible to walk into Lidl’s and walk out without buying a freshly baked good, they’re placed tantalisingly by the entrance - a master stroke of product-placement-genius!) 
  •  Cream 
  •  Homemade jam with strawberries from my garden and honey instead of sugar so it has a pleasing zing to it!


I’m being very scientific about this - I have in the past been known to state my preference for the Devon method - so today, I put it to the test:

·    It may not look it, but there are equal amounts of cream and jam on both (a generous tablespoon of each per scone).

·    The first thing I noticed, the Devon method (cream first) ‘looks healthier’. This scores it extra points because of course, if we fool ourselves it’s healthier, there’s less guilt in the consumption! (This is why Carrot Cake is one of my five a day!)

·    Conversely, this makes the Cornish method look creamier and decadent

·    Also, I can confirm, it’s much easier to get the cream right to the edge of the scone with the Devon method and the jam is held nicely by the friction acting on it from the denser cream. I’m a nibbler so it’s important to me that the topping covers the whole scone evenly. If you’re a two bites and it’s gone type, this will be less important to you.

·    The Cornish method was also trickier to eat, with the cream wanting to slide off the jam. There was much rearranging with the knife and trying not to get gooey fingers as I ate it. 

Gooey fingers + keyboard = bad news

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·    It was also more of a challenge spreading the cream on the jam without mixing the two – personally, I like a clear distinction between the white and red, it’s just neater and that pleases me - no swirly pink bits of part jam part cream - the flavours should be kept distinctive.

·     I will concede, I used whipped double cream (thickly whipped, *mind) instead of clotted cream, so there is an argument that had I used the ‘right’ cream, it wouldn't slide off the jam.

(*adding ‘mind’ to the end of a sentence to punctuate a point is a peculiar Bristolian thing I appear to have picked up over the years!)

So, my verdict: 

Cornwall, you may have better beaches, surfers and sound more like pirates than your neighbours in Devon, but I’m afraid the Devonian’s win the Cream Tea debate for me.

However, I will add that both methods result in a lip-smackingly-good mid afternoon snack. 

Great fuel for writing!




Friday, 8 July 2016

18 Marketing Actions to Sell More Books



At the start of every month I set myself three goals to achieve. Every month the first goal on my list is: 

Sell more books

The vision for my business is to be able to live and work anywhere - that elusive location independence.

My long-term plan is to make enough passive income from selling fiction novels, non fiction books, business support services and other digital information products; but it takes time, even as a relatively prolific writer having published four novels in three years.

http://bit.ly/AmyCF_US


I'm trying to develop a habit of doing at least one marketing activity towards this goal every day.



I'm keeping a journal, and each day I make a note of the one action I've completed.

I'm sharing the activities completed in June, to inspire you with your own business, and also because sharing it means I'm accountable...

I started the journal part way through June and so far I have 18 activities on the list:


  1. Published a short story blog HERE 
  2. Left a mini manuscript at the Watershed
  3. Left a manuscript in Long Long Ashton 
  4. Left a manuscript in Boston Tea Party in Horfield
  5. Went to a free writing club
  6. Updated my Amazon sales tracking
  7. Started writing a blogging book 
  8. Updated my Amy C Fitzjohn Amazon Author Page 
  9. Created an Amy Morse Amazon Author Page 
  10. Shared my author pages on Facebook 
  11. Started Amy's Book VIP Facebook Group
  12. Updating the VIP group weekly
  13. Scheduled Tweets regularly about my books etc.
  14. Put a call out for guest bloggers (If you'd like to be my guest, Tweet me: @AmyMorse_Writer)
  15. Wrote two guest blogs, 1 has been published: '5 Ways to Unravel Your Story'
  16. Organised an interview with Radio Bristol - I'm on the Richard Lewis show on Wednesday 13th just after 12 noon - you don't have to be in the UK, you can listen online here: http://www.bbc.co.uk/radiobristol
  17. I'm in talks with Radio Oxford about an interview - waiting for them to get back to me with a date
Number 18 is the most exciting one...

I'm working with a film maker to create a book trailer for The Sheridan and Blake Adventure Series!

We've met a couple of times and Ros (who is trying to break into freelance film making, and I'm always keen to support a start up) has got some great ideas. So far, Ros is working up a story board and reading the books and I've put a call out for an actor to play Tom Sheridan and have a few guys lined up, and I've already got a friend of mine to play the part of Sasha Blake!

We're all excited about the project, I'll keep you posted on our progress! 



What marketing activities worked for you last month?



Thursday, 23 June 2016

Caught in a Moment - A Short Story


After publishing four books in just under 3 years, I took a short break from writing since releasing Gabriel's Game, Part 2: The Black Knight in May. 

Yet despite my fingers staying away from a creative keyboard, once you unscrew that writing tap (or faucet for my American friends) it's unstoppable. 

I've had ideas ruminating for some time...

 


 
I shared a snippet from the next book project 'Finding the Scream' in my last Tom Cat's Mewsings update and knowing that August will be a quiet month at work for me, I plan to do another 'Mini-NaNo'*.  


*Mini-NaNo = National Novel Writing Month (NaNoWri M), write 30,000 words of a novel in a month that isn't November.

I'll be writing the lion’s share of a first draft of 'Finding the Scream' in a month. 

In the 30 Days to First Draft update I shared my top tips to maintain the momentum when you power through writing a book in a short burst of time (i.e. a month): 


To get back into the swing of regularly writing, I joined a group with a fellow writer friend, Anita MacCallum

We meet up every 2 weeks, share writing prompts and just write.

Last week, one of our prompts was to sit somewhere else in the room and write about how we felt in that space.

I had a clear image in my head when I chose an uncomfortable old seat against a velvet drape. 

It's a short piece, about being caught in that moment and I thought I'd share it with you:





I wriggle my toes, unhook my shoulders, pitch my ankles up and down. 

In front of me is darkness, a dusty hush in my forgotten little corner. 

Here, behind the heavy, moth-eaten, velvet, curtain it smells of sandalwood and boot polish. 

I roll my shoulders, flex those feet once more. Taking slow, steady breaths, I close my eyes and visualise all of their eyes, a constellation as I orbit the stage. They're just behind me, and the glow of the spotlight is growing. 

Eyes wide, I glance down at myself, picturing the way the lace will flow and move like cream. One more ritualistic flex of my ankles and the muscles of my calves tighten, pushing against my lycra-painted flesh like bulky fists. 

This is the moment; the calm, then contemplation as the cacophony commences. A triumphant flourish from the assembled orchestra. 

I tighten the ribbons, pack my petite breasts securely into my costume, smoothing out the creases.
I stand, shake out the tension. I'm water, I'm light, I'm liquid and sunshine. 

A hushed whisper calls out from stage left, "1 minute to curtain up."

It'll be the last time I hear those words.