Saturday, 19 April 2014

Keys, Wine Cellars, Crowdfunding and My Number One Fan...

This week I've found any excuse to be outside in the sun and away from the computer.
My seven actions for:

 Operation Author: 365 Actions to Succeed as an Author 

have mostly involved preparing for my crowdfunding pitch to publish Solomon's Secrets and host a big event celebrating independent creative talent in Bristol .

I started completing the fields on the form for my Fundsurfer crowdfunding pitch. 

It's not yet published on line, I'll be starting the clock on 5th May which gives me a couple of weeks to get the rest of it together.

I went out into Bristol with my camera and took lots of images of locations featured in the book to use in the video. I also had a look at some venues for the launch event.

I've provisionally booked Averys wine cellars for the event and planned it for Friday 5th September at 8pm. 

Averys are a wine merchants that have been operating in Bristol since 1793. Under the shop they have this amazing 18th century brick cellar that I guess would originally have been used to store barrels of wine. It's really atmospheric and would look awesome lit up with candles.

This is a picture from their website of the space. 

My event wouldn't be a sit down affair like this, it would be more of a mingle and a few tables dotted about.

I've been doing the sums and working out what's possible so I can add it to the pitch. The event will include plenty of wine (sourced from Averys), food (provided for by local caterers), some live music (by a local band) and pop up theatre performing short scenes from Solomon's Secrets (by a local acting troop).

I've been recording audio and some short video clips to stitch together for a video pitch. I'll be including some sketches of my characters. Here's Sasha Blake:


And here's a short piece of audio about Sasha, unedited, to be stitched into my video pitch.

 https://soundcloud.com/amy-morse-2/meet-sasha-blake

I've enlisted my husband Graham to help make the video, I'll share it here too when it's done.

Other actions have been: 

I had an idea about some guerrilla marketing for Solomon's Secrets and went around some junk shops to find some old keys. I have been making tags with them. I'll be leaving them all over the place and asking people to tweet me if they find a key for a chance to win a copy of the book.


Another action:
I had previously had a Facebook page for The Bronze Box and finally got around to having a Facebook Author page. Check it out and like it for regular updates:

https://www.facebook.com/AmyCFitzjohn

Action 6: 
I read a really useful e-book  'A Weekend of Book Marketing' by Duolit and followed their tips. I've created a profile for my Number 1 Fan. By having an idea of who my ideal customer/reader is I can then be a lot more targeted in my marketing. I can select blogs to guest for and publications to write for based on the sort of things that may appeal to my target customer. Here's a profile. I've highlighted keywords:


Action 7:
I created a CV just for my writing and have registered with several freelance job boards


What marketing advice would you offer to other writers?



 


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