Showing posts with label blogging. Show all posts
Showing posts with label blogging. Show all posts

Wednesday, 15 November 2017

How Setting Yourself a Writing Challenge Will Help You Get Sh1t Done!

November is National Novel Writing Month -  NaNoWriMo

NaNoWriMo is an international movement to encourage budding wordsmiths to spend a focussed period of time, working on a book. 



The idea is to write 50,000 words in a month, which translates to roughly 1,600 words a day. 

A tall order and a tough challenge. 

You have to be committed to write that many words every day. You need a plan, you need discipline and you need to not faff around self-editing as you go! The idea is just to let the words come, stream of consciousness. It’s the one time when quantity trumps quality, because the point of the exercise is to get the words out of your head an onto the page, so you can do something with them. 

I’ve successfully completed the challenge twice. 

Once in 2013 when I started writing my second book, Solomon’s Secrets and once in 2015 when I was writing my 4th book Gabriel's Game, Part 2: The Black Knight.

After writing and publishing the four novels of the Sheridan and Blake series in quick succession over four years, I’ve not started a new fiction project for around 18 months. 

Most of my writing in 2016 and 2017 has been non-fiction, blogs, content and training materials as I have built up my Amy Morse consultancy business

However, one of my goals for 2018 is to publish another fiction book

I shared some tips in a previous blog on planning and executing a successful NaNoWriMo, based on my experience with my books, but NaNo has not been my only writing challenge. 

I completed and published my first book, The Bronze Box in 2013 as part of a 365 project – I did one thing a day for a whole year towards my goal of publishing a book. 

That was how I started blogging (read the story here) But I have also done a 'mini nano' in August and shared my tips in another blog

It’s time I took on another writing challenge. 

I recently read an article by Marc Guberti about banking a year’s worth of blog content. It’s inspired me to get ahead of myself for 2018 and really nail my content marketing for my Amy Morse, Write Your Way To Success consultancy business. 

The secret to completing any writing challenge is to break it down into manageable steps. 

50,000 words sounds a lot in 30 days (and it is). But when you break it down, 1,600 words a day
sounds more manageable. 

Writing a book is a big deal but really, it's just one word after another...

When you break it down further, that’s 2 stints a day of writing 800 words. 

You can write 800 words in an hour if you focus and put your mind it. 
 
(More if you voice transcribe it!)

So, 1 hour in the morning and 1 hour in the afternoon and boom, you’ve written your 1,600 words. 

So, how does writing a year’s worth of blog content break down? 

I’m going to set my deadline as the end of the year. 

That gives me just under 2 months. 

I need 24 articles – 2 blogs a month and I’ll also write some ad hoc content in between, and continue to host guests so I can publish a blog every week. 

In my coaching practice with businesses, I recommend minimum 1 blog a month, working up to once a week. 

As a seasoned blogger and writing coach, I’ll be sticking to my routine of weekly blogging. 

So, we have 6 weeks until the end of the year, 24 blogs. That’s 4 blogs a week. 

I’m going to draft these blogs; they won’t be finished, so, I will draft them, then polish them as and when I publish (the chances are, I’ll probably want to change them on the day I publish them anyway). 

If we say an average blog is 800 words, which takes me an hour to bash out in draft form, that’s 24 hours of work. 

Let’s say, 4 hours a week or 1 hour 4 times a week. 

So, twice a week, I need to allow 2 hours for writing, for example, an hour Tuesday morning and afternoon then an hour Thursday Morning and afternoon. 

Or, I could write one article a day and easily have enough content written by the end of the year, but realistically, there will be days when I won’t find time to write as I have a busy schedule, especially in November. 

Another option, and I enjoy doing from time to time, is to take writing retreat days

I take myself off to somewhere for the day with the intention of just writing. 

I go to a hotel or a coffee shop and pitch camp for the day. 



It’s important to plan ahead and decide in advace what the goal for the day will be. 

However, experience has taught me that if I don't write regularly, and then try to cram it in a day, it rarely works out. 

For me, a combination of some regular, short stints of writing and a couple of chunks of time where I just write, is the most manageable and productive combination. 

So, my plan is to write a couple of times a week, plus have a couple of retreat days.

24 blog articles in 6 weeks - could you do that? 


Tell me in the comments, or select a letter...

a) Hell yeah! That's easy, I write every day!
b) If I made a plan, I could pull it off!
c) Maybe... I might need a kick up the backside to do it, though!
d) Maybe... but I'd get stuck for ideas!
e) No way! I'd never fit it in!







Wednesday, 22 July 2015

Amy on the interwebs this week...

I've had a busy week sharing, creating and curating content on the intwerwebs this week:



Join me in my 365 Adventures 

in Writing and Entrepreneurship... 


My Pinterest boards are filling up with lots of blogging, and business tips. 
Here's the 'Authorpreneur Almanac' board of my content:

Follow Amy Morse - Authorpreneur's board Authorpreneur Almanac on Pinterest.


I have two workshops coming up in Bristol in September 2015 on:


  • Introduction to Social Media and Content Marketing


  • Blogging for Beginners 

Social Media and Content Marketing


Blogging for Beginners
The workshops feed neatly into each other.
£40 each or £70 for both
(Includes tea, coffee and cake!)

To book email me: Amy@tomcatdesigns.co.uk
Or book via Eventbrite
 
It's not necessary for you to be a business to benefit from these workshops.
Network with others, invest in yourself, invest in your business.


While I've been on the subject of blogging I have feature published in Prowess Women in Business on my '10 reasons to love blogging'


Reason to Love Blogging



I have also been playing with videos this week. 

I have entered the Small Business Saturday Small Business 100 competition and had to create an about me video for it. I've added the video to my website:




 

Keep checking my website and I'll post here periodically too.

What marketing activities have worked for you this week? 

Thursday, 16 April 2015

10 Links to Blog Topic Content and 20 Ideas

I published a post about lists a few weeks back:

http://ideaism.blogspot.co.uk/2015/02/list-lists-lovely-lists-readers-choice.html

One of the items on my list was - List of blog post ideas.

There are loads of these lists out there.

 I collect them on my 'Blogging Brilliance' Pinterest board

Follow Amy Morse - Authorpreneur's board Blogging Brilliance on Pinterest.
 
Rather than reinventing the wheel and writing my own list, here's the best 10 links to lists of blog post ideas I've found:




1) OnBlastBlog.com has a list of '101 Blog Post Ideas'. Written by Matt Banner, there is also lots of other useful tips and advice for fellow bloggers on the site

2) http://www.yourwriterplatform.com is a brilliant resource, written by Kimberley Grabas with lots of great content, this list is 'Blog Post Ideas for Writers'

3) http://www.digitalmarketer.com has a downloadable list of 212 blog post ideas and a rather neat Infographic (you do need to zoom in to read it though):

4) http://www.elleandcompanydesign.com has lots of lovely inspiring information by Lauren Hooker including 50 No Fluff Content Rich Blog Ideas



5) http://www.thecollegeprepster.com has a quick to digest list of 50 post ideas by Carly A. Heitlinger


6) http://www.bloglovin.com/blogs/a-girl-obsessed has a neat post of 50 blog ideas by  Mandy, a Girl Obsessed

7) http://crafterminds.com has a list of 52 Things to Post About (When you Don't Know What to Post About) by Heather

8) The always brilliant Duolit has a slightly different take on the blog post content by posing 101 Author Blog Prompts to inspire you. Friends, Shannon and Toni established Duolit to help other self published authors maximise their potential

9) http://www.marketyourcreativity.com offers 27 Blog Topics You Can't Wait to Write About by Lisa Jacobs

10) http://bloggingontheside.com offers Topics to Make Your Posts Go Viral to get your creative juices flowing and help schedule in an editorial calendar by making the most of key events throughout the year. Becky and Paula have lots of lovely tools and tips for bloggers on their site. 

Here are the 20 most popular ideas for blog posts that keep coming up on different sites:




1) Behind the scenes. 
What goes on behind the scenes of your business? Share images of your workspace

2) List Posts (like this one!)
Lists are always a quick, simple and easily sharable way of digesting a lot of content 

3) Product review
Review a product (or service) you like. This is a good way to get some affiliate marketing in too to monetize your blog. Or review a book you enjoyed / didn't enjoy

4) Quotations
Post quotes that inspire you. You could make some images from them (as I did here: http://ideaism.blogspot.co.uk/2015/03/4-quotes-about-creativity-and-other.html)  or write a piece based on what a quotation means to you

5) How-To post
Posts offering 'how to' guides are a great way to share your expertise

6) Case Study
We all love stories, our brains are hardwired to respond to them. Why not showcase someone elses story and share what they learned from different experiences?

7) Research
If you are conducting research for a project, share it as a resource for others and as a way to showcase what you're currently working on

8) Interview
Interview an influencer in your niche, a colleague, a friend, a relative, an expert - anyone who has something interesting to say 

9) FAQ
Frequently Asked Questions are always a useful resource

10) SAQ
A different take on the FAQ is 'Should Ask Questions'

11) Checklists
You could produce a downloadble document or printable that people can tick off as you guide them step by step through something?

12) Definition
Define a word, process or activity and expand the narrative to include some useful information and tips

13) Ultimate Guides
Feature some information for 'an ultimate guide to X' - You could even turn it into a more detailed guide and publish it as an eBook

14) Series
Write several pieces that come together to form a series (the ultimate guide could be one. Or you could serialize your book) 

15) Stats / Infographic
Explore some stats. An infographic is a good way to visually show some interesting stats

16) Profile
Be generous to someone you admire and write a profile of them

17) Crowdsourced
Ask several people to contribute on a topic. Ask a question and get multiple takes on it

18) Cartoon
Do a cartoon of something. It could be serious or satirical

19) Survey
Conduct a survey. Something useful to you but also that people would be interested to give their opinion on. Publish the results

20) A short story or poem
Showcase some of your creative work and ask for feedback

What blog topics have got you the most attention? 














Friday, 27 February 2015

45 Ways to Market Your Book

 2015 is Authorpreneur Almanac year. 


Join me in my 365 Adventures in Writing and Entrepreneurship...

I'm always having ideas and always writing them on lists. 

Last week I asked my readers what list they would like me to share. 

Writers often struggle with marketing their work so this list is 45 ideas you could use to market your book:




1) Host a book launch event.

Make it more of a party. Most writers opt for a rather conservative evening in a bookshop with some readings and maybe some cheap plonk. 

Why not do it a bit differently?

For both of my launches I had a party. For The Bronze Box I hired a boat and we took a trip around Bristol harbour with music and drinks, and bunting (I love some bunting). Everyone was happy to contribute a few pounds towards the cost of the boat hire for the novelty of an unusual evening out.
Bronze Box launch. Me and my husband and cover artist Graham

 


For Solomon's Secrets I had a treasure hunt and had a big chocolate cake with an image of the book on it - every party needs a cake!





2)  Blogging. Have a blog and post useful content regularly. I'm collecting some useful links for tips and advice on blogging on my 'Blogging Brilliance' Pinterest Board

Follow Amy Morse's board Blogging Brilliance on Pinterest.

3) Guest Blogging. Guest for other people and accept guests yourself. I've had some great guest bloggers on this site. I mentioned them in a recent review of 2014: http://ideaism.blogspot.co.uk/2015/01/shhthe-secret-to-successful-marketing.html

4) Social Media - Twitter.
I recently wrote a post with 21 Twitter tips: http://ideaism.blogspot.co.uk/2015/02/21-tips-to-make-most-of-twitter.html



5) Social Media - Pinterest
I find Pinterest a valuable tool for collecting research, sharing and interaction. I wrote a tips article for Prowess Women in Business: http://www.prowess.org.uk/Pinterest-market-research

6) Social Media - Facebook
It's almost an expectation of every author to have a Facebook page: https://www.facebook.com/AmyCFitzjohn
I know some writers who swear by it. Personally, I never get much interaction on Facebook but it still helps Google to find you if you are on Facebook.

7) Write articles for online and physical magazines. Do some research and choose appropriate publications. Write on subjects that are related to your books.

8) Enter competitions. It can be expensive but there are free competitions. Writers Digest regularly share information on competitions: http://www.writersdigest.com/

9) Speaking gigs. Find ways to stand in front of an audience and talk about what you do.

10) Offer your book to local book groups

11) Get plenty of reviews on Amazon. Once you have a few reviews your book starts getting picked up in organic searches.

12) Go to literary festivals and mingle. If you can get a speaking slot or a stall, bonus.

13) Real world networking. Go to some networking events and talk about your authorpreneurhsip

14) Guerrilla marketing. Find a novel way of committing some random acts of marketing. I leave miniature manuscripts wherever I go and encourage people to interact on Twitter

15) Have some merch. Get some pens, mugs, tote bags, bookmarks, notebooks, chapbooks, business cards etc to give away when you meet people

16) Make a book trailer. I've seen some pretty poor quality book trailers. If film making isn't your strong suit, get help to create something professional.

17) Do a book tour - real world or online

18) Do a book signing at a local book shop

19) Get involved in a book fair or start your own

20) Link yourself to a charity and do some fundraising events. Give something back and get some good publicity

21) Work with a publicist who can help you with campaigns

22) Work with a professional marketeer to get a plan together

23) List your book in multiple market places

24) Run some workshops

25) Get involved with local writer events

26) Have a go at a literary open mic event. I recently wrote an article listing events in Bristol UK: http://www.bristolprospectus.co.uk/when-writers-come-out-to-play/

27) Sell your books at a market stall / craft fair

28) Get involved with a local Art Trail. This year I'll be exhibiting at Southbank Bristol Arts in May with 'Project Book 365': http://www.southbankbristolarts.co.uk/

29) Host a giveaway. Give your book away for free for a limited period and invite reviews

30) Optimise your website so that it's easier to find on Google

31) Set up a mailing list and email news regularly to your fans

32) Record a podcast

33) Make yourself available for interviews and approach people. I managed to get an interview on BBC Radio Bristol by being friendly and persistent and having a newsworthy story. The transcript of it is here: http://ideaism.blogspot.co.uk/2014/11/a-face-for-radio.html

There are also plenty of bloggers out there inviting interviews.

34) Host a webinar

35) Take part in a webinar

36) Join workshops or training courses

37) Pay for advertising - but always do some research and a cost benefit analysis before committing to anything. You want a reasonable return on that investment

38) Cross promote other writers - say nice things about them and they'll say nice things about you.

39) Submit your book for awards

40) List on websites offering free author listings

41) Be active on Goodreads

42) Be active on Linked In forums

43) Look at what other authors do to get more ideas

44)  Publish short stories and eBooks. The more books you have, the more sales you'll get. If readers like your work, they'll look for more

45) Read. Books, blogs, articles etc. There are always more things you can do or fresh ideas to keep you motivated.

What marketing activities have worked for you?














 

Tuesday, 30 September 2014

Striking the Right Balance Between Marketing your Book and Writing - A Guest Post

I'm delighted to be able to share this fabulous guest post with you by Donna Marie Oldfield

Find Donna on Goodreads at: www.goodreads.com/donnamarieoldfield

Read her blog here: http://donnamarieoldfield.wordpress.com/


Follow her on Twitter: @donnamalena 


  
How to Strike the Right Balance Between Marketing 
Your Book and Writing the Next One




As any indie author knows, publishing your book is only the beginning of the long road to getting lots of people to buy it. If you want readers to discover and (hopefully) enjoy your novel, then you need to market it to make sure they know about it in the first place.
However, marketing is so time consuming that it can take over your life. Before you know it, you’re spending the whole day placing ads, posting tweets and statuses and contacting bloggers about reviews. And let’s not forget checking your sales stats regularly to see if your hard work is paying off.
While it’s important to put your book out there, don’t let it be at the expense of writing your next masterpiece. Not only is it important to keep writing for the sake of your creativity, but many experts claim that publishing more books is an important part of any marketing strategy. So by making time to keep writing, you’re also promoting in the long run and killing two birds with one stone.

 Here are a few tips about finding the perfect balance when writing and marketing.



 Do an initial marketing blitz

Once your book is published, dedicate a couple of weeks to solely promoting your book. Follow a strategy that includes sending out enquiries to reviewers and bloggers, placing adverts in prominent places and implementing your own social media campaign. If you have the time to send out advance review copies and post teasers, begin this blitz in advance of release day. If you’ve hit the publish button already, don’t worry you can start right now instead.

It’s OK to take time off from writing at this stage because when you’ve just finished writing a book, it’s wise to give your brain and creativity a rest before moving onto the next one.

Set a time limit

Once your promotion blitz is over and you start writing the next book, set yourself a marketing time limit each day. 
How long is down to you, but an hour is a good figure to aim for. 
Use this time to focus on marketing research, sending emails, buying advertising space etc. 

You can pop onto social media sites throughout the day to make regular posts, but if you do it at your desk, be tough with yourself and limit it to ten minutes before returning to your writing.

Take advantage of ‘dead time’

Keep a diary to find out when pockets of dead time occur in your schedule, such as while waiting for a bus to arrive. Use this time for social media marketing, so you have more time to write during the rest of the day. Alternatively, you can utilise it for writing by making notes about your plot and characters or proofreading some draft pages.

Schedule social media posts

If you have one of those days when you can’t write a single page of your book, create a back catalogue of blogs, Facebook posts and tweets instead. WordPress and many other blogging platforms allow you to schedule posts in advance, so you could write four posts today and put up one a week for the next month.

The Facebook Pages application also allows you to write a post now and set it to appear at a set time later. Alternatively, try out social media management tools such as Hootsuite, which allows you to schedule future Twitter, Google+ and Facebook posts.


Scheduling is a great way of managing your time and it allows you to make regular contact with your audience even when you’re busy. This way, you can plan for posts to pop up at suitable times too, such as on a Sunday afternoon when people might be looking for a new book to read. You will get much better results when you have a captive audience than at 2am when everyone is asleep.

Monitor results

The strategies that work will depend on your target audience and genre, so it’s important to track which actions result in actual book sales for you. When you place adverts on websites, note down how many extra sales or downloads you received that day so you know if it’s worth using the same site again in future. If you want to find out how many people are clicking on your social media links, use bitly.com to create them. If you open a free account on the site, it allows you to track how many clicks each shortlink receives, so you know when someone has engaged with a post you placed on Twitter, Facebook, forums and blogs etc. Once you discover which methods and websites convert to clicks and sales for you, focus your time and money on them.

Do one thing each day

No matter how busy you are, try to do at least one thing to market your book every day. 
Even if you’re rushed off your feet, on holiday or engrossed in writing the next book, you’ll still have time to send a review request or tweet. 
365 day inspiration - 'Operation Author'
 
This keeps your brand out there and makes sure you don’t lose momentum too. 

Marketing is like writing – it can be easy to fall out of the habit and before you know it, one day of inaction turns into a month. 

Above all, figure out what works for you, get the balance right and keep at it. 

Your hard work will pay off in the end and it will get easier with each book.

If you'd like to see more of Donna's work check out her   

YA book on Amazon:  

Out of Time

 
Also, her contemporary adult fiction book - 

Instant Karma



Message from me:

Some great tips and ideas here from Donna and a massive thank you for contributing.

I've highlighted the parts that really stood out for me.

I wholeheartedly agree on the importance of doing something every day, even if it's only a small thing, and this was the reason I embarked on...


Operation Author: 365 Actions to Becoming  A Successful Author


Accountability and sharing ideas and inspiration are the driving forces behind this blog.  

If you're a writer and would like to be part of Operation Author by guest blogging - 
get in touch : amy@tomcatdesigns.co.uk